Top word on LinkedIn: Creative Permalink
Scott Johnson writes:
This year’s number one word is ‘creative’. ‘Creative’ took the number one spot in many countries across the world and wasn’t even on the list last year.
What is changing? ... What is driving it is a shift in workplace dynamics. The Facebook generation enters the workforce with different expectations and ambitions than previous generations. Those expectations are leading to a realization that the only competitive edge anybody can have in this day and age is the ability to be creative.
LinkedIn calls their list "overused buzzwords", and some of them are. I like Scott's take; the move to creativity is a real shift in marketplace values.